Redefining the ease of listening.
Reduced listening effort. Clinically proven.*
A new chapter in Soundability.
We believe that hearing should be as natural and easy as possible. Even for people with hearing loss. With the micon™ and binax™ platforms, we’ve made tremendous breakthroughs in high quality binaural hearing, especially in difficult situations. Now, with primax™, we’ve elevated our philosophy of Soundability™ to a new level. Combining the optimal balance of sound quality and audibility tailored to the wearer’s individual preference, primax is clinically proven* to make hearing effortless, thus redefining the ease of listening.
Outstanding technology to reduce listening effort.
Imagine trying to hear the public announcement at a busy railway station, trying to listen to a phone call over a poor connection, or trying to talk to your friend in a crowded bar. You can still hear and understand, but you need to concentrate. In these situations, listening requires effort.
Especially in situations where there’s a high level of distracting ambient sound or when the sound quality of speech is bad, holding a conversation requires concentration and effort. Straining to hear voices, even for people with normal hearing, is tiring. For people with hearing difficulties, understanding speech calls for extra concentration and energy which can be exhausting, especially by the end of the day.
Thanks to its advanced SpeechMaster, primax changes that. Singling out the dominant speaker and reducing extraneous background sounds and voices, SpeechMaster highlights the other person’s voice and delivers outstanding sound quality, thus making hearing effortless and redefining the ease of listening in all situations, all day long.
Getting to the point, making it clear.
Listening effort is more than just understanding speech, it’s about how easy it is to understand. Let’s take this visual analogy:
In the upper image, you can still read the letters, but it’s more difficult. Whereas in the image below, highlighting the letters makes them stand out from the background dots, so they’re easier to read.
In the same way, primax highlights speech from background noise to make hearing effortless.
Performance that’s spot on for effortless hearing.
Listening effort is reduced by making speech understanding easier. primax incorporates existing binax and micon technology while capitalizing on further innovations to achieve reduced listening effort for a wide variety of speech environments.
This is achieved by selectively activating and steering three key technologies in parallel: Noise reduction, directionality and now with primax, by steering amplification to target and elevate the dominant speaker over all other sounds in any environment.
We call this SpeechMaster.
SpeechMaster orchestrates all features, including binaural functions, according to environmental changes to highlight the dominant speaker‘s voice and reduce listening effort in every speech situation throughout the day.
Three key technologies for effortless hearing:
- Noise reduction: Reduces background noise
- Directionality: Focuses on the direction of the target speaker
- Amplification: Elevates the target speaker over all other sounds in the environment
Effortless hearing that’s clinically proven.
Previously, hearing effort has been primarily measured using questionnaires, rating scales and individual measurements recorded after the hearing test. Because these methods are subjective, they were often found to be inaccurate. A new method was therefore developed to obtain an objective measurement of listening effort based on measured brain activity.
Objectivity assured: The new test methodology.
The new test measures ongoing electroencephalographic, or EEG, activity of the brain. This allows tests to be conducted over longer periods while tasks such as speech intelligibility tests are being performed by the subject. Applying this novel approach, we‘re able to prove clinically* that primax features reduce listening effort throughout the day.
Mastering every speech situation.
What we learn in the laboratory and clinical situations fuels our quest for continual technological improvement. With primax SpeechMaster, speech is highlighted whenever it occurs. This means that your customers can enjoy easy hearing throughout the day – be it in relatively quiet situations such as at the breakfast table or in very difficult environments such as a railway station.
Not just the eggs are scrambled.
At the start of the day, our hearing instrument wearer is enjoying breakfast with the family. The kids are excited about the day and chatter mingles with the radio while one of the family is catching up with the latest news in the newspaper. All these distracting noises make it hard to focus on what is being said
With primax SpeechMaster:
No snap, crackle or pop!
SpeechMaster brings outstanding performance to the table to make sure our wearer doesn’t miss a thing: It singles out the speech while simultaneously engaging speech and noise management and SoundSmoothing™ to reduce the clattering cutlery and rustling newspaper – for relaxed, effortless speech understanding.
Situation: Railway Station
The signal’s on red.
On the way to work, our wearer bumps into a colleague at the station and they start chatting. The conversation is punctuated by the sound of announcements while trains come and go. It’s very demanding to understand speech in this situation – especially for wearers of hearing aids.
With primax SpeechMaster:
Keeping conversation on track.
SpeechMaster elevates the speaker of interest while the speech and noise management system and narrow directionality allow the wearer to focus on speech coming directly from the front. SpeechMaster further attenuates the voices of the speakers within the directional cone behind the colleague – for clear and relaxed conversation.
It’s a job just to hear.
Our hearing aid wearer arrives at the office where business is brisk. It’s a cacophony of sound with phones ringing and colleagues calling across the large, open-plan room. For hearing aid wearers, it’s a distracting situation for a one-on-one conversation.
With primax SpeechMaster:
Creating a clean reception.
As soon as the person next to our wearer starts speaking, SpeechMaster automatically elevates the speaker’s voice above others. It also activates speech and noise management and SoundSmoothing to suppress background sounds such as the ringing phones and clacking keyboards, allowing for effortless speech understanding.
Situation: Street café
The answer is blowing in the wind.
It’s late afternoon and our hearing aid wearer is sitting at a café on a busy street corner enjoying a cappuccino with friends. The breeze is cool but the discussion at the next table is getting heated. Wind noise and background noises make speech understanding very demanding for wearers of hearing aids.
With primax SpeechMaster:
Catching the breeze.
SpeechMaster automatically reduces surrounding sounds and voices by singling out the conversation at the table while further excluding the heated discussion with directional microphones. It also engages speech and noise management and eWindScreen™ binaural to tackle the traffic and wind noise. All this lets our wearer sit back and enjoy the company.
primax: For special listening demands.
While SpeechMaster uniquely makes understanding speech effortless in everyday life, there are certain hearing situations that call for even more. Be it enjoying music to its fullest, listening in reverberant conditions, or handling phone calls with ease, primax offers a range of dedicated programs to make hearing a breeze and a pleasure.
HD Music: Three settings for full music appreciation.
The characteristics that hearing instruments need for speech intelligibility are very different to those needed for music appreciation. With its High Definition Music program, primax offers wearers three settings for a fuller, richer sound experience. Wherever they are, your customers will be fully immersed in the music.
Enjoying every single note in concert.
The HD Music “Live music” setting is ideal for listening to live music performances. The program’s extended dynamic range is specially designed to handle the wider range of volume at a concert – no matter whether it’s a rock concert, a classic recital or anything in between.
Rounding off the day with a record.
Of course, primax HD Music also offers a premium solution for those who want to fully enjoy the sound of their favorite music at home. Made for true music lovers, the “Recorded Music” program’s frequency response and amplification are specifically tailored to deliver outstanding quality from recorded music so listeners can enjoy every note.
Live music on a personal note.
primax even caters to those of your customers who perform music by themselves or in a group. The “Musician” program has been specially designed for singers and musicians, so that they can appreciate every nuance of their performance and of those around them in a full dynamic range.
With HD Music, primax lets wearers of hearing aids fully dedicate themselves to music.
EchoShield: Reverberation à go-go.
In places such as hallways, foyers, or larger rooms with a lot of reverberation, traditional hearing aids amplify not only direct speech, but also the echoes that bounce off the walls and arrive at the wearer’s ears at different intervals. This creates an annoying and uncomfortable mix of degraded sound that makes speech hard and tiring to understand.
The primax EchoShield program softens the reflected sounds. By reducing the reverberation, the direct speech is highlighted, reducing listening effort.
On the phone: Joy on line one.
The hands-free solution for Bluetooth-enabled phones: easyTek™ connects all Bluetooth-enabled phones to primax hearing aids. Turning them into a headset and offering wireless hands-free operation, easyTek transmits phone calls to both instruments for effortless hearing.
The universal solution for all types of phones: primax TwinPhone is the optimum solution for all non-Bluetooth phones or if easyTek is not available. The phone call is transmitted automatically from one hearing aid to the other as soon as the phone receiver is held to one ear, thus allowing for effortless hearing on the phone without any additional accessories.
Wireless CROS/BiCROS: It‘s not a one-sided issue.
The wireless CROS solution is designed for people who have normal hearing in one ear and un-aidable hearing loss in the other. In the diagram, sounds from the un-aidable side are received by the microphones of CROS Pure™, processed, e.g. for directionality, and wirelessly transmitted to the side with normal hearing.
The wireless BiCROS solution is designed for people with un-aidable hearing loss in one ear and aidable hearing loss in the other. Below, sound from the un-aidable side is received by the CROS Pure, processed and transmitted to the other side. The primax hearing aid delivers the combined and amplified sound from both devices.
* Study conducted at the University of Northern Colorado, 2015, examined the effectiveness of the new features of primax by collecting and analyzing ongoing EEG data while subjects performed speech testing. For both primax features SpeechMaster and EchoShield, the objective brain behavior measures revealed a significant reduction in listening effort when the feature was activated.